The CUSTOMER

For those who are in business, the most critical factor in making a profit is THE CUSTOMER.

WHY?

• Because THE CUSTOMER is the most important person to the business and to its employees.
• Because it is THE CUSTOMER who provides roof on your heads, clothes on your bodies and food for your stomach.
• Because it is THE CUSTOMER who provides disposable diapers and milk for your babies.
• Because it is THE CUSTOMER who pays for the tuition fees of your children in school.
• In fact, it is THE CUSTOMER who pays for everything material that you have.

So, if you do not satisfy YOUR CUSTOMER there are many others who will. You need THE CUSTOMER more than he needs you. THE CUSTOMER is not dependent on you. You are dependent on him.

THE CUSTOMER is never obliged to buy products or services from you. He will do so only if he wants you. THEY ARE YOUR REVENUES.

THE CUSTOMER has the power and the freedom to choose: WHETHER TO BUY FROM YOU OR NOT.

THE CUSTOMER is the final judge whether you become the number one company in the Philippines or in the World in terms of sale and preference.

It is THE CUSTOMER who determines whether you make a profit or loss. Whether you grow or stagnate, whether you survive or disappear.

It is at this time of crisis where bankers are in no mood to help businesses, only THE CUSTOMER can ensure your survival.

Without THE CUSTOMER you would have no outlets and offices, no business, no jobs.

It is THE CUSTOMER who is the source your existence and the reason for your existence.

In THE CUSTOMER'S continued satisfaction lies your prosperity.

So, for all those who have businesses, THE CUSTOMER IS YOUR LIFE.