The CUSTOMER

For those who are in business, the most critical factor in making a profit is THE CUSTOMER.

WHY?

• Because THE CUSTOMER is the most important person to the business and to its employees.
• Because it is THE CUSTOMER who provides roof on your heads, clothes on your bodies and food for your stomach.
• Because it is THE CUSTOMER who provides disposable diapers and milk for your babies.
• Because it is THE CUSTOMER who pays for the tuition fees of your children in school.
• In fact, it is THE CUSTOMER who pays for everything material that you have.

So, if you do not satisfy YOUR CUSTOMER there are many others who will. You need THE CUSTOMER more than he needs you. THE CUSTOMER is not dependent on you. You are dependent on him.

THE CUSTOMER is never obliged to buy products or services from you. He will do so only if he wants you. THEY ARE YOUR REVENUES.

THE CUSTOMER has the power and the freedom to choose: WHETHER TO BUY FROM YOU OR NOT.

THE CUSTOMER is the final judge whether you become the number one company in the Philippines or in the World in terms of sale and preference.

It is THE CUSTOMER who determines whether you make a profit or loss. Whether you grow or stagnate, whether you survive or disappear.

It is at this time of crisis where bankers are in no mood to help businesses, only THE CUSTOMER can ensure your survival.

Without THE CUSTOMER you would have no outlets and offices, no business, no jobs.

It is THE CUSTOMER who is the source your existence and the reason for your existence.

In THE CUSTOMER'S continued satisfaction lies your prosperity.

So, for all those who have businesses, THE CUSTOMER IS YOUR LIFE.

The TEN MYTHS

When I started my own Training and Consultancy business way back in 2003, I was so full of enthusiasm and excitement. I really wanted to make it work. I read every book that could help me. One of the book that gave me lots of very good ideas is the book written by a famous author which I forgot now (sorry). It is where I encountered these TEN MYTHS, and I would like to share these with you, just in case you also wanted to put up your own business.

MYTH #1 I'm free! I no longer have a boss!

MYTH #2 There are more advantages to working for myself than working for somebody else.

MYTH #3 At last! I can work only when I feel like it.

MYTH #4 I'll have more time for myself, my spouse, my kids, whatever.

MYTH #5 I don't need other people. I can do it myself.

MYTH #6 I've built a better mousetrap! Now the world is going to beat a path to my door.

MYTH #7 I can undercut my competitor's price and lure away their customers.

MYTH #8 I can call my own shots from now on.

MYTH #9 I need a written plan only if I'm trying to raise money.

MYTH #10 Life will be simpler if I work for myself.


As I went along with my day to day business activities, I found out that the above are not really true, the reason why they are called MYTHS.

On Failure

Everytime I encounter failures, I always look at them as "my stepping stones to success".

I am an avid follower of John C. Maxwell's works. Have you ever read his book titled "FAILING FORWARD"? If you had, your view about failures will definitely change. Whenever failures do come in your life, you will embrace them wholeheartedly and will treasure the learnings that you will get from them.

"Failure does not mean you are a failure. It just means you have not succeeded yet. Failure does not mean you have accomplished nothing.

It does mean you have learned something. Failure does not mean you have been a fool to try. It means, you were brave, you had nerve, you had courage; be proud of yourself. Failure does not mean you will never make it. It does mean it will take longer. Failure does not mean you are finished. It does mean you have a chance to start all over again, try something new. Failure does not mean GOD has abandoned you. It does mean HE HAS A BETTER IDEA. Failure is NEVER FINAL."